Fancy a dragon-tattooed jeep?
On the back of the Auto China Show 2012 in Beijing, AFP reports that the world’s top auto market since 2009 is set to influence how cars are designed around the world. Is the world ready for automobiles that appeal to Chinese tastes first? Perhaps it shouldn’t be a surprise with bottom-line figures telling.
When it took over the US as top car market, it saw 13.5m cars and trucks roll out. Last year car sales were at 18.5m. Analysts believe this year will see an increase of 10%. 20m cars sold each year just sounds staggering.
Interestingly, the Chinese government requires foreign automobile makers to team up with domestic partners. This way they enter the market as a domestic producer than as an importer.
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China to dictate world car design
AFP
Source – The Age, published April 30, 2012
The sheer size of the Chinese car market is forcing Western car makers to think about restyling their cars to appeal to Chinese tastes first.
As more and more Chinese buy cars, car makers say consumer tastes in the Asian nation have a growing influence on vehicle design the world over.
China emerged as the world’s top car market in 2009, and though the sector stalled last year, with sales rising just 2.5 per cent to 18.51 million, carmakers are convinced it is where the industry’s future lies. Read the rest of this entry »
Filed under: AFP, Automotive, Beijing Consensus, Charm Offensive, Chinese Model, Domestic Growth, Economics, Finance, Influence, Soft Power, Strategy, The Age














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